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Certified brand

Lux Care Brands

Lux Care Brands is an Arroyo Grande, California skincare and haircare line founded in 2024 by Michael Rees, a former chef who develops chef-inspired, artisan-crafted formulas in small batches from natural, globally sourced ingredients.

Founder Michael Rees
Based in
Arroyo Grande, CA, US
Founded
2024
Certified since
2026
Products certified
5

Story

Lux Care Brands began as a kitchen-made acne cream that founder Michael Rees created for his stepdaughter during her junior high years. After about fifteen years of refining the formulas and testing them with more than 100 people, a friend's encouragement in December 2023 led him to start the company.

Rees spent more than 30 years as a private chef to high-profile clients in Los Angeles, New York, Chicago, London, and a Scottish castle, and says that background shapes how he sources and balances ingredients. Products are made in small batches in Santa Barbara, California.

Serum No. 1 was a finalist in the Face Serum category of the 2025 Clean Beauty Awards. The brand's motto is "Every Body Deserves Care."

Values

small batchhandcraftedformulated in-house

Makes

Serum & EssenceFace & body oilsCleansers & washLip careHair & scalp

Brand details and story compiled from the brand’s own public materials for this demo. Certification covers the products listed above against the CertClean ingredient standard; it is not an endorsement of marketing claims. See what the seal checks.